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KOEN

City Overview · Brand

BRAND NAME

A city built for biotechnology
Creating new value where bio meets city infrastructure

The B-CITY symbol is built from two letter “B” forms. The left and right shapes stand for industries and functions that are independent of one another; the organic structure at the center draws them into a single system for the city of the future.

  • Double BA Bio + Big Data structure

    The two B forms stand for a future city system in which different industries and functions — bio and big data among them — are connected. Each form stands on its own, yet the central flow joins them into a single ecosystem.

  • DNA HelixA symbol of life and the flow of data

    The negative space at the center abstracts the movement of a DNA double helix. This “Bio Flow” represents the continuous exchange between biotechnology and data-driven industries within the city.

  • Connected CoreThe hub that links the city’s infrastructure

    The curved flow of the symbol stands for a city vision in which Chuncheon’s natural setting and its future industrial structure are connected. That organic movement gives visual form to B-CITY’s core philosophy: a “Connected Innovation City.”

BRAND LOGOTYPE

The B·CITY wordmark, redrawn in a bespoke typeface

A geometric sans-serif typeface customized exclusively for B·CITY

Primary logotype

B-CITY wordmark proportions — 6 : 1 width to height
Proportion
W : H = 6.0 : 1
Typeface
Custom Geometric Sans · Modified exclusively for B·CITY
Composition
B(Letter) + Symbol(Mint × Azure) + CITY
Korean rendering
비시티 — never hyphenated as 「비-시티」

Symbol mark

The B-CITY symbol mark — two crossing layers in mint and azure
  • Mint layerBio — the flow of life
  • Azure layerAI — the brilliance of data
  • Where the layers crossInnovation and connection

An abstract symbol of two crossing layers.
Use it with the wordmark, or on its own in small formats.

Usage and clear space

Minimum size
120px / 32 mm or larger — below this, use the symbol alone
Clear space
At least the height of the symbol on all sides — place nothing inside it
Color
Three-color, mono navy, mono black and reversed white only
Never
Alter the proportions, rotate, add shadows, use unapproved colors, or place the logo on a low-contrast background

BRAND COLOR

Three colors in balance, one identity

Indigo is the city’s anchor, Mint the flow of life, Azure the brilliance of data. Each color carries its own meaning, and together they work as one identity

  • Indigo

    HEX
    #2C3E91
    RGB
    44 · 62 · 145
    CMYK
    100 · 85 · 0 · 15
    PMS
    PANTONE 2735 C
    Trust · Stability · Depth · Endurance

    Deep and solid, Indigo is the city’s anchor. It stands for steady delivery, dependable partnerships, and the stability of a city built to last.

  • Mint

    HEX
    #3DBFA8
    RGB
    61 · 191 · 168
    CMYK
    70 · 0 · 40 · 0
    PMS
    PANTONE 7472 C
    Bio · Life · Growth · Nature

    Fresh and alive, Mint is the flow of life. It holds the pulse of biotechnology — continuous as the DNA double helix — and the breath of a city where nature and technology meet.

  • Azure

    HEX
    #0095D9
    RGB
    0 · 149 · 217
    CMYK
    85 · 30 · 0 · 0
    PMS
    PANTONE 2925 C
    AI · Data · Digital · Innovation

    Clear and bright, Azure is the brilliance of data. It stands for the currents of light that AI and digital technology create, and for the possibilities of advanced technology across the city.

When name, symbol and color move by one set of rules,
a brand becomes the face of the city